We use iconography to attract a larger audience by including
minor factors of other genre’s, namely: action and drama, with the thriller
genre in order to attract a larger audience who are fans of action films and
dramas.
The presence of the pistol is iconography for the action genre, this
will prompt fans of action films as they will see the pistol in the trailer and
see that the film contains a feature that they find entertaining. The high
level of emotional stress is iconography to the drama genre, this will attract
a audience that like a film with very emotional characters, they will see this
as the film and trailer would contain very emotional scenes which will catch their
attention and show that the film has a detailed character.
The target audience
can relate to the film and the protagonist through the story line. The casting
of a teenage protagonist will help our teenage audience to relate to the
character. The way that the protagonist speaks and dresses is familiar to our
target audience as they may dress in the same way or know someone who dresses
in the same way.
The use of mobile phones is familiar to the audience and a
large majority can relate to the character at the start by waking up not
knowing what has happened the night before, although their experience would
have been in a different situation than the protagonists situation.
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